Awkward Pastry 

AP is a cottage bakery from sunny California. Behind the brand stands Jess Modzelewski - a talented, brave soul with a hippie vibe.

The aim was to creat a branding that is funny, a bit crazy, bold, girly with its specific language and iconography. The owner creates pastries that makes you hungry in a sec! They look delicious and definiteley home made, so the perfection is not the purpose. There are a lot of unregular shapes, quirky patterns, flowers topping. You can feel the fun and passion in the making process.The colours are girly and fun, but at the same time they are the ones that are connected with sweet, fruity flavours used in the pastries.