OX_WEAR BRANDING
ox_wear is a casual fashion brand from Warsaw|Poland. Simplicity and comfort are the two main factors provided by OX. I am responsible for desiging all the brand’s print materials since the beging. I have designed the simple, monochrome branding inspired by Japanese esthetic. The signet became the repeatable pattern which is the recognizable, key element of the brand. Each season the clients are able to find clothes covered in this pattern in black on white and inversein basic collection. Apart from the monochrome version every season has the alternative colour option adjusted to the seasonal collection’s palette. client:: ox_wear art direction | graphic design:: Gravika photoshoot:: Paulina Kania
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COFFEE STORY | PACKAGE DESIGN
The illustrations & package design prepared for exclusive coffee products provided by the company Coffee Story. My idea was to illustrate for each package design the ingredients that gives this particular coffee variety the flavour. Also in each one there is a bird that is characteristic to the region. I wanted it to be bold, colourful, expressive and eye catching, but still in good taste and looking exclusive. client:: Coffee Story art direction / illustration: Gravika year:: 2016
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COVER DESIGN
Annual pattern designs prepared in 2014-2017 for pakamera.pl . Each year I have created the leading motive pattern which has been used by me on most of the promotional materials for the next twelve months. client:: pakamera art direction:: Gravika
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COFFEE STORY – BRANDING
I had a pleasure to prepare the branding for a company providing organic coffee. I wanted to make a sign that includes the whole storytelling element with fast association with coffee. .2016.
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LOGOS 2015-2016
The pack of logotypes prepared from 2015 to 2016 for various clients, from sport brands to fashion and food. .2015/2016.
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PACKAGE DESIGN
Package design (wrapping paper, icons, stickers, inserts) created for gift-giving purpose around the Christmas for culinary bloggers. I designed in black and white, simple, icons theme. I am also responsible for the copywriting. Art direction & copywriting: GRAVIKA Client: Pakamera date: 2016
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BABA & SPÓŁKA
Identity for the chain of bakeries based in Warsaw. The design is based on tree colour palette:: white, black and mint. Additional one is wood and eco paper colour. They make the perfect complement to the rest tree. We used the same colours in the interior design. I wanted to make it simple, but fun. What was very important for the owners, the aim with the identity, that the customers knew in a blink of an eye that the place and products is elegant, but affordable for anyone. It is at the same time for business woman running to the work with the cup of their coffee, student in the hurry getting the sandwich, but also for mother with a baby, who wants to get a juice and salad in a break of her walk. Baba & Spółka provides fresh bread, pastries and also more fit meals As coctails, salads, wraps, of course organic coffee and even breakfast products.
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GENERATIONS
Poster design that I have prepared for the contest of Shool of Form and Pakamera.pl for young designers. It has been appreciated by Print Control – best printed matter from Poland and publised in their yearbook. client:: Pakamera.pl & School of Form art direction / design: Gravika
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BRANDING EXAMPLE.PL
The whole branding for internet magazine example.pl From designing the logotype, business cards etc. to the booklet design and on-line version of the mag. I have prepared minimal, simple, contrasting typography and modest, elegant yet universal graphics for the site and b-cards. And I have applied a little bit of bold colors when making the promo materials. In the print version (booklet) I wanted to play with composition and proportion to make the design functional and up to date at the same time. art direction & design:: GRAVIKA
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12 URO – overall design of the event
Realization of the overall design for 12th b-day party of pakamera.pl platform based on an autorial idea. I made the jungle as a main topic for the party. I have been responsible for the creative directory, copywrite, illustrations, graphic design and animation for the event. For the outdoor promo materials I’ve made billboards, city posters, entering poster, light box poster, the bar cube design, dj stand design, animation as a background for the concert. I also have designed all the promo graphics for the internet as:: Facebook, Instagram, client website and banners for the partners and many more. Additionally I have designed the invitation card, box and bag, v.i.p. bracelets and id cards for stuff and musicians and the masks and gadgets for the photo box, which has been one of the attractions of the evening. client:: pakamera illustrations | art direction:: Gravika
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